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> Is 'personalized Merchandising' Becoming An E-commerce Reality?, ecommercetimes.com
EngineerMonster
post Aug 21 2007, 07:21 AM
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Group: Root Admin
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Hi All,

Here is an interesting article discussing the Customized Merchandise market and E-Commerce.

QUOTE
While a dynamic, personalized storefront will automate some aspects of the online merchandising process, the role of the online merchandiser will become even more critical. There will always be a need to overlay the right set of business rules to align personalization with the key needs of the retailer.


http://www.ecommercetimes.com/story/PUr0U1...e-Reality.xhtml

Joe
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