Morgan Stanley’s Internet Trends report from last month takes a big turn from previous reports - the focus is nearly 100% on social applications and how they are taking over the Internet (Yahoo apparently read it).

Raise your hand if you believe social media is an important way to build a brand. Now raise your other hand if you're still not sure how to do that properly.

So you've got page after page of amazing products/content, right? You probably also have a few of those widgets to help users share that content with their friends and colleagues, be it through email or across social networks. It is your responsibility (the Web professionals) to help users share information with others. The benefits are that your message, product, etc. gets additional reach into an audience that by all accounts is qualified as it comes from a trusted counterpart - their friends.