 Top Ten Mistakes Of Shopping Cart Design, A Survey of 500 Top E-Commerce Websites |
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 Aug 20 2007, 10:15 AM
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Group: Administrators Posts: 461 Joined: 10-August 07 From: Galaxy Far, Far Away... Member No.: 13  |
Hello,
Here is a great list of the Top Ten Mistakes of Shopping Cart Site Designs, originally written in 2002 but updated for 2007. Top Ten Mistakes of Shopping Cart Design Revisited A Survey of 500 Top E-Commerce Websites http://psychology.wichita.edu/surl/usabili...oppingcart.html QUOTE Designers of e-commerce websites know that the user interaction with a site before a purchase is more critical to a site’s success than the purchase itself. Users frustrated with the online shopping process seldom get to the point of actual buying. Five years ago, we discussed the “Top Ten Mistakes of Shopping Cart Design” (Chaparro, 2002, Usability News 4.2). Since this time, we have evaluated many e-commerce websites and have observed many users as they shop online. We thought it would be interesting to review whether our Top Ten still hold true. One good example from this list that I've always heard was to use an "Add to Cart" button rather than a "Buy" button. There is less commitment with the "Add to Cart" button. If you are looking for a variety of "Add to Cart" buttons for your site, you can find a good supply of them here for free - http://www.monstersmallbusiness.com/free_g...out_buttons.asp Find a set you like and download it to your computer. If you need help uploading them to your site, MC-eddie has posted a good tutorial right here on this forum - http://forums.networksolutions.com/index.p...&hl=buttons |
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