 Turning Browsers Into Buyers, How to improve conversion rates |
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 Oct 9 2007, 08:59 PM
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Group: Administrators Posts: 461 Joined: 10-August 07 From: Galaxy Far, Far Away... Member No.: 13  |
Here is an interesting case study article about how Stamps.com changed some things around on their home page design and it helped their conversions.
Turning Browsers Into Buyers http://www.inc.com/magazine/20070901/turni...nto-buyers.html QUOTE Anyone who does business online worries about how to boost Web traffic. But traffic is only part of the story. Equally important is the conversion rate--the percentage of customers who actually buy something. On average, companies report that only 3 percent of Web surfers actually buy, according to a survey by Shop.org, a division of the National Retail Federation.
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