eCommerce and shopping cart usability matter mostly due to the fact that if a store is not easy to use, and simple to buy from, it can greatly affect it’s ability to generate regular sales or increase those sales over time, which makes it more difficult for merchants to grow their stores to the next level. Many of the most successful merchants got that way by following strict usability guidelines, search engines guidelines and by abiding by other Online selling best practices. It’s no accident that the best eTailers got where they are by doing what works and continuing to try to improve, although little bits of luck here and there certainly help and may sometimes also contribute to many of the big named companies success.

Online store usability and eCommerce shopping cart usability are extremely important factors for all online sellers, especially for the ones who hope to improve over time and are serious about increasing online sales to their potential. Many merchants forget that even the most simple changes can dramatically effect how their stores perform, both for users and search engines. In this article I will be mentioning 21 different factors that can dramatically increase results for nearly any type of Online store, especially ones that focus on an industry niche or cater to mass amounts of shoppers.