Hello,
SeoChat.com is a great resource for daily tips and articles and I plan to post a few of my favorites.
Content is King: Information Architecturehttp://www.seochat.com/c/a/Choosing-Keywor...n-Architecture/QUOTE
A web site's content does not exist in a vacuum. You need to have the right content to interest your target audience, but you also need to have your site set up so that it's easy to find and very obvious as to what your site is all about. This means both the search engines and your visitors will find it easily. Keep reading to learn how to make this work.
As everyone should know, content is king. This article demonstrates a great example of a user scenario following a user from finding the site by a search engine to signing up and so on. It's not just adding great content to your web site, but also organizing and presenting it in a useful manner.