When I went to the market the day after Halloween, what I expected to see was a ton of candy and treats marked 50% off and all the masks that no one wanted to buy. Instead, all of that got pushed to an end-cap and the aisle was full of Winter Holiday ornaments and cards. There was a giant Santa Clause, a Nativity scene and a lovely Menorah. Not a turkey in sight.


The same was true of the crafting store I frequent. It made me wonder what happened to Thanksgiving? You can be sure, however, if there's a trend in shopping behavior, you'll see it first in the merchandising at the supermarkets.


Have you thought of buying your Holiday gifts yet? You can bet your visitors are, is your website ready? If you sell consumer goods, consider sprucing up your site with a holiday theme. Make sure all of your products are in stock and remember that it's not too early to start positioning products as gifts. If you have a company newsletter, I sense a holiday edition in your future.


Play up the Holidays and have fun with it! We're entering the most wonderful time of the year for elves and e-tailers alike. Make this season the best yet!





[The views and opinions expressed by the contributor(s) and author of this blog, do not necessarily reflect the views and opinions of Network Solutions® and are instead their own respective personal opinions]




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