Our Vice President of Product Management and Marketing, Jeff Zimmerman, was interviewed by Practical eCommerce on his views on the future of online advertising. In the article, Jeff discusses the importance of doing the math behind your ads - how much can you afford to spend per lead, per customer, etc. Once you have the numbers, you must find the most cost-effective way of reaching the most relevant audience. Jeff recommends search engine advertising and optimization.


Read the whole thing here.


[The views and opinions expressed by the contributor(s) and author of this blog, do not necessarily reflect the views and opinions of Network Solutions® and are instead their own respective personal opinions]




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