Everyone learning a new skill makes mistakes. In some fields, the necessary skills are tricky enough to keep up with that even old hands will make mistakes. Search engine optimization is no exception to this rule. Avoiding the most obvious mistakes can help put you ahead of the game.

You probably know that Google turns up more than 23 million hits if you search for SEO. It also turns up 174,000 for the phrase “SEO mistakes” (without quotation marks). So if, while you’re reading my article, you discover that you’re doing something you shouldn’t be, take heart – you’re in good company. And it isn’t too late to make amends.