If you are already generating press releases or thinking about doing soon, here is an article that should help.
Optimizing Your Press Releaseshttp://www.seochat.com/c/a/Website-Promoti...Press-Releases/QUOTE
If you look at a press release through the lens of an SEO, what you see is not a piece a paper; it’s potentially a mini web site. From this perspective, the humble press release takes on a whole new life. In this article, I’ll discuss a number of ideas that will give your press releases much more impact.
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