 Unique Visitors - Everything You Know Is Wrong, About.com - Web Design / HTML |
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 Aug 31 2007, 11:05 AM
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Group: Administrators Posts: 446 Joined: 10-August 07 From: Galaxy Far, Far Away... Member No.: 13  |
Hello,
In order to fully understand web site traffic analysis relating to unique visitors, it is important to know what it does and does not measure. Unique Visitors - Everything You Know is Wrong Jennifer Kyrnin's Web Design / HTML Blog http://webdesign.about.com/b/a/064965.htm QUOTE I've known this for 8 years or more, the way that most log analysis tools collects "unique users" is wrong. But Marketing wants that information so badly, that even if it's wrong, it's still data. A study was done to compare if signed in (thus verifiably unique) users were similar in number to IP and cookie-based numbers. "The results are staggering: the IP-based approach overestimated unique users by 7.6 times, whilst a cookie-based approach overestimated unique users by 2.3 times." Note that Jennifer links in her post to an article that you have to create a free account to read. |
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