(IMG:http://farm4.static.flickr.com/3227/2399674390_a6a59545b9_t.jpg) I’m the Communications Director for BatchBlue, a small business that makes web-based software for other small businesses. As we’ve built our company over the past two years (from three employees to a whooping eight!), we’ve been exploring various ways to engage with our potential customers and get the word out about our inaugural product BatchBook, an online contact manager for small business owners and entrepreneurs.


In addition to employing traditional marketing channels such as attending local events, going to trade shows and sending out promotional mailings and press releases, we’ve also fully immersed ourselves in some of the newer communication tools out there, which are broadly captured by the term “social media”. Even though you may not be familiar with the term social media, chances are you’ve heard about it or maybe even are using it to communicate in your personal life. (more…)




View Post