Here's an article to consider carefully when writing content for your site.
Short is Sweet for Web Copy Writinghttp://www.seochat.com/c/a/Website-Promoti...b-Copy-Writing/QUOTE
You can’t write the same way for the web as you would for a print publication. Site visitors focus differently on the web; they skim rather than read. You can’t change their behavior, so if you want to get your point across, you need to change the way you write.