QUOTE (martiniguy @ Sep 28 2009, 08:14 AM)

Thanks for the feedback - worst spell we've seen in 12 years online. No big worries though...it does happen.
Here are some points to entertain when it comes to retaining customers..
Do you send out any email promotions?
Do you offer any EXCLUSIVE discount codes in those emails?
Do you call or send a personal thank you card after an order is delivered?
Take product that you can mark 20% off of or something you can offer for free (that's even better, they love free stuff) Include this in your email with a promotion code, Deal of the Day, or Deal of the Month, week, etc. Get the word out, use twitter, facebook, myspace or a blog, and EMAIL IT to current customers. Tell them when they call in, we have a special on widgets this week, Two for one. Let them know what's going, what's hot, what's new, where and how they can save money.
Customers like the personal touch, our reps send out a catalog with their photo business card so the customer has a face to go with the voice and a direct extension to reach them. You'd be surprised how far the personal touch will go, typically the customer will contact that rep directly for other products instead of just calling and talking to anyone else. Rule #1 the Customer is always Right. Rule #2 If you don't take care of the customer someone else will, Rule #3 Go back to rules 1 & 2.
Here's an interesting article:
http://marketing.about.com/od/relationship...crmstrategy.htm