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I have noticed that as long as the meta tags are constructed properly, only using "keywords" that are actually on the same page as the tag, results won't take nearly as long to start showing up. Keep in mind that to go from nonexistant to showing up in the top 10 pages is very good. The goal is to be on the first 3 pages (top 30) then to get into the first page (top 10).
What we do is to determine what keywords to use, do a google search and see who is showing up for those words. Check out their pages and actually count how many times the keyword is listed. See if the keyword is part of the page link. The trick is to think of search words/phrases that are really close to the most popular ones but are not as common.
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