OK, fellow online merchants, please check my logic. I just went through the last 125 orders and compared "referring url's". The ratio of Google over Yahoo was 10 to 1. So why am I paying Yahoo a third of what I pay Google? Logic says I should shift those PPC monies over to Google.

What do you think?

Hey Steve, are the campaigns for the PPC exactly the same? Personally, I tend to spend a lot more time optimizing the Google campaigns, and therefore, the results are better.

Note that I am developing a web application that will help people with this. If the two PPC campaigns are a lot different, send me a private message and I may be able to help you with a beta tool I am developing.

I seem to have more click fraud with Yahoo. A few months ago I noticed obvious fraud for an obscure keyword and made a correction. I'm just curious what other merchants notice. The last time I brought up this subject was a couple of years ago.