http://sunglassemporio.com

just finished the main page. I am going to start working for product and check out pages...

The site looks fantastic! Love the mega navs, rotating HP banner and lots of places for you to start shopping.

That said, it appears that there are TOO many places to click? or not enough relevance between what i'm looking for and the pictures i see. I actually happen to be in the market for sunglasses, and my favorite sites are those that show different glasses (like you have the gucci and bvlgari to the right of the rotating banner), and then after i find a style i like, i can see how they look on someone (in a gallery image, maybe). it seems like there are just a bunch of pictures of people in sunglasses, with no real relevance to what you might see when you click. i'm not sure if this is what you had in mind for these creatives, or if they are placeholders.

i find that sunglass shopping is a lot like shoe shopping. the enticement is probably the product flat, itself, rather than the high-fashion model image. you could probably drive the sale home with a particularly compelling model shot on your product page.

i would suggest removing the secondary nav (new collections, best sellers, etc), because it seems to cause confusion on the page. it also takes away from your rotating images--which should be given the most light. usually users are given a choice between navigation and images (they usually choose images), so I see what you're trying to do with that nav--but it looks like it's taking away from that user choice. a call to action in the utility menu at top right in the header could be a great place for some of these sub categories. Or you could add them to your main nav.

i like the free shipping and 100% authentic stickers at the top--well, i like the message and placement. are they supposed to be stickers? it seems like that's taking away from the rest of your message on the HP which is high-fashion, couture eyewear (whether or not that's your actual message--it's just what i gather from the HP). putting those messages on stickers seems rather pedestrian and bargain-basement for the market you may be trying to market. I'd suggest a more high-end treatment of those messages.

the wall street journal image is a fantastic influencer! make it bigger and more clear.

overall, great job!

Your suggestions are greatly appreciated and very insightful. I agree with your comment on the stickers they will be changed.

I should also replace the models pictures with actually product itself.

I should focus on marketing as much as programming i guess.. (IMG:http://forums.networksolutions.com/style_emoticons/default/rolleyes.gif)

I created many menu links just for seo purposes. It's little confusing but maybe its worth it.

I am still in the process of customizing the products and order page.

Thanks again...

Looks really awesome! I can't wait to see the product pages... (IMG:http://forums.networksolutions.com/style_emoticons/default/thumbsup.gif)