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WOW!! I think I saw parts from my first car for sale. lol....
O.K. seriously There is a lack of continuity to the format on the home page. Too many different styles going on, too many different fonts, etc.
When someone visits your site what image of your business do you want to present? Are you a rental shop that sells stuff? or Are you selling stuff online and you have a rental shop? Try to keep it consistent for the search engines. Promote each page carefully using proper keyword placement and you will notice that your ranking will improve quickly.
You have too much info in your short descriptions. I would keep it simple and try to match the keywords you are using for each product within the short descriptions.
You must add meta tags to all of your pages! Each page should be unique and the meta tags should be unique for each page. This is important if you want people to find you in their searches.
You need to add images to your category pages. The images on your home page are a bit blurry, especially your logo. Maybe my monitor is not viewing it well but it does not present a professional image for you. You might want to play around with it at smaller sizes, the paypal and credit card images are blurry as well on my monitor.
Adding "alt" text to your images also helps in getting ranked higher in searches. It is also useful for users to know what the images are, either because they have images turned off or can't see them.
Good luck with your site.
Andy
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