Hi everyone,

We have just finished redesigning our site (Do you ever finish?)
I know that the busy Holiday Season is approaching, but we will appreciate a quick review and honest feedback!



Thank you in advance,

FrontRow

Dont have much time as I am waiting to board a flight, but I'll add a few bits...

First let me say that your site looks absolutely wonderful from an aesthetic standpoint. The design is current, appealing and very professional.

>Site is a little slow to load...but considering I am at a foreign airport wi-fi, that could be the issue.

>I would suggest a bit more variation on page titles off of your home page. Not sure if your company name is the best text at the front of your homepage links

>Alt text on your logo is "Frontrow electronics" - suggest changing that to a more key dense (and searched) term..."experts in electronics" - "best source for home electronics" - "HD TV expert"...not sure if those terms are accurate, but I'm sure you get my thought process?

>Love the graphics on your home page, but I had to "search" to find what to click on to get to the products/categories. Instead of image mapping the (right facing) arrows or just a word in the text - I would suggest making the entire box clickable (headphones, home theater systems, Ipod & MP3)...
--Make the "clickable" text underlined or different color.
--I kept moving to the middle of the graphic and trying to click. Of all the "clickable" items in each graphic, I was drawn to trying to click on the only non-clickable area. Sad, but true...and I am pretty experienced at this stuff!

>Here is a nitpick - on your "customer service" link...the "company info" link has a period at the end - the rest of the links do not

>Ditch the live links on the "contact us" link - and create a good looking contact form. Live links freak people out generally...they click on the link and a (generally unused) application launches - and they halt. A contact form is much better. Additionally, live links are usually cultivated by spam-bots and receive tons of spammy emails.

>Add a true "about us" page...include lots of key dense content. "Why are you the source & experts for this product"..."Why purchase from you"...etc..

>Increase the size of your contact phone number...emphasize "toll free" customer support

>Include some sort of name after testimonials. Customer testimonials weigh considerably in sales these days, but anonymous testimonials are generally considered to be B.S. (yes..bull-puckey)

>Add a glossary of terms for additional content...you can link to it from your product descriptions. SEO loves deep linking to key words and terms

>On your "free shipping" page, the graphic at the top looks like a 3D clickable button...suggest changing this.

>Instead of the text, "always free shipping" - I would suggest touting, "Free shipping on every order"

>Add a blog or articles related to your products...become a "credible expert" on your products - tips, tricks, suggestions, answers, solutions...etc

Hope that helps! Great site.

Cheers.
(IMG:http://forums.networksolutions.com/style_emoticons/default/martiniemoticon.gif)

Wow,
Martiniguy you are the best, Merchants like you make this board irreplaceable.
I am printing the list and I'll go to work!

Thanks so much,

FrontRow

That was very kind of you...always glad to help!