Let me know what you think of our site:

http://www.andrewstoyz.com/

I redesigned it about 2-3 months ago. I am looking to make some changes. Just not sure what exactly.

ALL feedback is welcome and greatly appreciated.

Thanks!

Looks really great. Keep it up! The only thing I might change is the way the image zoom works. I jumps you down to a larger image at the bottom of the page. At first I didn't realize what happened and almost clicked back. You might consider using the gallery or using the prettyphoto script.

Looks great! It seems like your particular toy niche is action figures? The design really communicates that, but you might want to come up with a particular tag line ('where action figures are our business')...and add that to your header. it will help clarify your value proposition for users--specifically your target market--to explicitly tell them they're shopping in the right place (no preschool toys found here!).

speaking of the header. it's gorgeous--a true testament to your (or someone you work with) graphic design skills. the problem? it's taking the most valuable part of your site and turning it in to a work of art. it isn't helping you make money at all, which is why i assume you have the website to begin with. (IMG:http://forums.networksolutions.com/style_emoticons/default/bigsmile.gif) you may also run the risk of alienating and frustrating your users, who have come to expect login, order status and search functions in the header. consider mixing the art with some utility.

alternatively what i would suggest is to remove that rotating flash artwork and replace it with rotating images of products you have for sale. then let the user click on them. if you really must have all that art in the header, at least make it functional.

also, the merchandising you've done on the homepage is fantastic. but you forgot to ask for the sale. asking for the sale is important, because, believe it or not, users don't always click on that stuff. put 'buy now' or 'shop now' text on those images.

also, i would change the 'click here' text on your buttons to read: buy now or shop now. click here doesn't tell the user what's on the other side of the button.

great job on the site! I love the background of the site, most...really reminds me of star wars! (IMG:http://forums.networksolutions.com/style_emoticons/default/thumbsup.gif)

Very nice!
Just a couple of items.

1. Your contact us page goes to a form - but that form is surrounded by your site background? No navigation? Looks like I was kicked off the site when I hit the page

2. Would suggest making all of the product pictures fit within a consistent sized background. For example, creating a white 100px x 100px background and ensuring that your thumbs fit that size...it will prevent your "add to cart" buttons from looking randomly placed. An example where you've done this is on this page: http://www.andrewstoyz.com/dc-figures.aspx - the buttons line up cleanly!

3. Love your header - but the file size is big and was really slow to load (and reload) on some pages (I am on a very fast connection)

4. Nice job on the fav icon!

5. On this page (company info/about) http://www.andrewstoyz.com/andrewstoyz-aboutus.aspx
I would suggest breaking up the text into smaller paragraphs. Blocks of text are really hard to read on screen

Would suggest clarifying and simplifying info...

"Orders are usually processed, and boxed with in a couple hours of when received. We do not only make weekly shipments. We usually ship any day, except on Sundays and holidays. Order processing here is very quick and the items are packed with the greatest care. All items are hand picked for superior quality and handling."

Use bullet points and short bites - remove "negatives." For example, "We do not only make weekly shipments" - does not really make sense?

Suggest:
-We carefully pack and ship most orders within 24 hours
-We pride ourselves on order accuracy

Hope that makes sense!

Great job!
(IMG:http://forums.networksolutions.com/style_emoticons/default/martiniemoticon.gif)

I also like the overall look of your site. I agree with everyone above about their comments.

I would add that you should do some more work for your SEO.

I did not find any images that had alt tags on the pages I visited.

You need to add better info into your descriptions tag instead of just "in stock", use some of the same description text on the product page, unique to each page.

What I would do is try a search for your product descriptions for each page, such as: "Republic Commando Sev Mini Bust" using google, bing etc. Now, if you are not on top of the page, or even if you are but not No. 1, look at your competitors pages to see what is different that might be helping them get the top rankings. Some search engines use meta tags, some use H1 tags to determine your page rank. See what is working for others and add that to your pages. Work with the info the search engines provide by how they display your web page search results and where they gather the info from to display your page link.

Keep up the good work and you should do very well.

Thank you for the GREAT feedback everyone! You have both confirmed some of my own concerns (header graphic slow and needs utility), as well as given me many many new ideas. I am making a list of all of your suggestions and will be addressing them tonight and until I get it all to work... if more stuff comes up, let me know (IMG:http://forums.networksolutions.com/style_emoticons/default/smile.gif)

The availability text such as "in stock" is the short description attribute for each product. What would be the best way to go about displaying information unique to each type of availability on product pages, without having to put it in the short description attribute? I do not want the extended availability info to display on catalog pages with lists of products.

On the 'advanced' tab in the product editor, there is a space for "shipping message". You can use that to do what mdsource is suggesting, and keep that separate from your short description.

Also, I wanted to add this about SEO. You have links in your left hand column for what appear to be generalized movie titles (please forgive my action figure/movie ignorance here). For instance, you have "EP1 Phantom Menace". You may want to think about further refining this phrase, as I doubt you are going to rank for the movie, itself (or even that you want to). Try to target keywords like "Phanom Menace Action Figures", and thus, name your category with those words. You'll probably find you'll hit people further along in the buying process, vs those who are just looking for movie information.