Hello all... my site has a fairly limited audience ...tribal and ethnic jewelry, although it's catching on. I have about 20 people signed up for Newsletter, and get about 20-30 hits a day according to Google with a 35-55% bounce rate...

I get pretty good search results on google (both web and images), especially under Turkoman Jewelry and Tribal Jewelry...but alas few sales.

Critique and suggestions please.
Thanks,

www.tribalmuse.com

Hey Tribalmuse.
I have a few minutes, so here we go.

SEO, SEO, SEO
-You need to carefully walk through your site and take advantage of every seo opportunity. A quick example would be that your home page title is: "Tribal Muse - Home" ...not very tastey for search engines

-Link your logo to your index page

-You are duplicating your product descriptions in the category views? Not sure why you need the same text in bold and non-bold. If you are going to add text dont duplicate it.

-Add tons of unique content. You should have plenty to write about, considering the unique nature of the product line.

Design stuff...
-To my eye, your logo does not look "integrated" - looks pasted on?
-The text on the logo box (Tribal Ethnic & Fashion Jewelry) is extremely difficult to read...same goes for the repitition of that title tag to the right in the header. Why would you duplicate the logo?
-I notice that you are using stock buttons. I would suggest editing them so that the background color of the buttons (the white border) matches your site background color.
-On the "About Us" page, I would suggest adding more content about your company...including key terms/words. Move the "policy" content to another page devoted to policies and such. I notice you do have policy pages - if you are compelled to have your policy stuff mentioned in the About Us page - why not hyperlink to the detail specific pages?
-Add pictures to your content pages...people, product...compelling images. Even if they are stock images.
-Stick with web safe fonts for text. You are using novelty fonts on your home page - and if the visitor does not have the font you specified, their browser will substitute another font; which can be a toss up. When you use anything other than a web safe font, you can never be absolutely sure what your page will look like when rendered.
-I am viewing your site on a huge screen with 1280 x 1024 resolution and I am seeing a horizontal scroll bar? Need to adjust your site width to eliminate that bar.
-You should check out the thread on image gallery display...it offers a much more elegant/polished solution than the "pop up" with additional images

Gotta run...
Hope that helps and best of luck!



Here is the thread on the gallery display!
http://forums.networksolutions.com/nscomme...lery-t3940.html

PS Ditch the link to the "powered by nsCommerce..." link at the bottom of the site. You can turn it off in site settings...

Great info, thanks so much. Lots to work on, and I appreciate your candid eye. Not sure how to link logo to index page, (or lots of other computer changes) but will review the link in your response...the logo was nS generated using a photo...I agree, it's not what I was looking for as an end result, but didn't see any other option offered.

Thanks again,
TM

Hyperlink the logo image in your header to your domain (www.tribalmuse.com) and set a border of "0" - you can do this in your site design ->Header

Thanks much, will give it a try!